The Foodpro Expo will return 13-16 July, 2014

Foodpro will return to the Sydney Convention and Exhibition Centre on 13 - 16 July 2014. For further information and updates on how to exhibit or visit the exhibition, register your interest.

The compelling case to exhibit at foodpro 2011

There are two very important reasons to ensure your company secures space to present your products and services at foodpro 2011:

1. your potential and current customers will probably be there
2. your competitors will be there

If that’s not enough to get you thinking about your stand immediately, think about the following questions.

What’s your most targeted and efficient sales communication?

If you’ve answered trade press, consider the claimed circulation numbers, how many people actually read all of every issue, what roles the readers have in their companies, the cost of advertising with a large enough space and often enough to get noticed. Then, of course, you can’t actually say very much to your reader in one ad. If you try, they probably won’t read it anyway.

If you’ve answered your sales force, consider the time they spend getting appointments, cold calling, knocking on doors and then, perhaps finding that the customer is not quite ready to purchase. Sales people are vital, but the process can be inefficient.

If you’ve answered the internet, consider the unknowns – you don’t really know who is reading your site or asking for information. It’s easy to waste a lot of time and give away valuable information that you might rather some people didn’t know.

Can you add interest by showing or demonstrating your product or service?

There’s no substitute for actual experience and at foodpro 2011 you can generate sales leads by demonstrating on your stand.

A demonstration adds excitement and draws people to your exhibit – it’s a great opportunity for your staff to strike up conversations with potential customers too.

foodpro is the show that delivers more for longer to the Australian food industry

foodpro is more than an event held every three years. It’s source of contacts and leads that deliver business results for months, even years after the event.

To maximise the results from your participation, we suggest you ensure you use an effective sales contact or CRM system. Disappointingly, it’s been reported that some exhibitors fail to follow-up contacts and potential leads, thereby missing out on possible sales and reducing the return from their participation.